Revenue Model
ByRyde generates revenue through five diversified streams across its two-sided marketplace (driver platform + byryde.com rider app). This model projects growth based on conservative driver acquisition rates and industry-standard unit economics.
Revenue Streams Breakdown (5-Year)
| Stream | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Ride Commission (30%) | $4.0M | $26.7M | $133.3M | $333.3M | $800.0M |
| Pro Subscription ($9.99) | $0.6M | $3.0M | $12.0M | $30.0M | $60.0M |
| Elite Subscription ($19.99) | $0.3M | $1.5M | $6.0M | $15.0M | $30.0M |
| Instant Pay ($0.50) | $0.3M | $2.1M | $10.5M | $26.3M | $63.0M |
| Boosts & Featured | $0.2M | $2.2M | $13.7M | $45.4M | $147.0M |
| Total Revenue | $5.4M | $35.5M | $175.5M | $450M | $1.1B |
Unit Economics
Average Ride Value$18.50
Platform Take Rate30%
Revenue Per Ride$5.55
Cost Per Ride (ops + support)$1.67
Gross Profit Per Ride$3.88
Gross Margin70%
Customer Acquisition Cost$150
Lifetime Value (24 months)$2,664
LTV:CAC Ratio17.8x
Payback Period1.4 months
Profit & Loss Statement
5-Year P&L Projection
| Line Item | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Revenue | $5.4M | $35.5M | $175.5M | $450M | $1.1B |
| COGS (30%) | ($1.6M) | ($10.7M) | ($52.7M) | ($135M) | ($330M) |
| Gross Profit | $3.8M | $24.9M | $122.9M | $315M | $770M |
| S&M (35% Y1, declining) | ($1.9M) | ($10.7M) | ($43.9M) | ($90M) | ($165M) |
| R&D (30% Y1, declining) | ($1.6M) | ($8.9M) | ($35.1M) | ($67.5M) | ($110M) |
| G&A (15% Y1, declining) | ($0.8M) | ($4.3M) | ($17.6M) | ($36M) | ($55M) |
| EBITDA | ($0.5M) | $1.0M | $26.4M | $121.5M | $440M |
| EBITDA Margin | -9% | 3% | 15% | 27% | 40% |
Cash Flow Analysis
Series A Investment$8.0M
Cash Burn (Y1)($4.5M)
Cash Runway18+ months
Cash Flow PositiveMonth 18
Cumulative Free Cash Flow (Y3)$28.4M
Cumulative Free Cash Flow (Y5)$580M+
Sensitivity Analysis
This analysis models the impact of key variable changes on Year 3 revenue. The base case assumes $18.50 average ride value, 30% take rate, and 100,000 active drivers.
Revenue Sensitivity to Driver Count
Bear Case (50K drivers)$87.8M ARR
Base Case (100K drivers)$175.5M ARR
Bull Case (150K drivers)$263.3M ARR
Revenue Sensitivity to Take Rate
25% Take Rate$146.3M ARR
30% Take Rate (Base)$175.5M ARR
35% Take Rate$204.8M ARR
Key Risks & Mitigants
- Driver acquisition cost exceeds projections — Mitigant: Viral referral program (coefficient 1.4) reduces reliance on paid acquisition
- Competitive response from Uber/Lyft — Mitigant: 120+ feature moat requires 2+ years and $20M+ to replicate
- Regulatory changes — Mitigant: Driver-first model aligns with regulatory trends toward gig worker protections
- Market downturn — Mitigant: Subscription revenue provides predictable baseline; rideshare demand is recession-resilient
Year 1 Monthly Breakdown
| Month | Active Drivers | MRR | Cash Position |
|---|---|---|---|
| M1 | 50 | $2K | $7.5M |
| M2 | 150 | $8K | $7.0M |
| M3 | 350 | $25K | $6.5M |
| M4 | 600 | $50K | $6.0M |
| M5 | 1,000 | $90K | $5.5M |
| M6 | 1,500 | $150K | $5.0M |
| M7 | 2,000 | $210K | $4.6M |
| M8 | 2,500 | $280K | $4.2M |
| M9 | 3,000 | $340K | $3.9M |
| M10 | 3,500 | $390K | $3.7M |
| M11 | 4,200 | $430K | $3.6M |
| M12 | 5,000 | $450K | $3.5M |
Year 1 Key Metrics
Starting Cash (Post-Series A)$8.0M
Year 1 Total Burn($4.5M)
Year 1 Revenue$5.4M
Ending Cash Position$3.5M
Exit MRR (Month 12)$450K
Exit ARR Run Rate$5.4M
Months of Runway Remaining12+
Cohort Analysis
Driver cohort retention rates projected based on pilot data and industry benchmarks.
| Cohort | M1 | M2 | M3 | M6 | M12 | M18 | M24 |
|---|---|---|---|---|---|---|---|
| Jan '27 (early) | 100% | 82% | 74% | 58% | 42% | 35% | 30% |
| Apr '27 | 100% | 85% | 78% | 63% | 48% | 40% | 35% |
| Jul '27 | 100% | 88% | 82% | 68% | 54% | 46% | 40% |
| Oct '27 | 100% | 90% | 85% | 72% | 58% | 50% | 44% |
| Jan '28 | 100% | 92% | 87% | 75% | 62% | 54% | 48% |
| Jul '28 (mature) | 100% | 94% | 90% | 80% | 68% | 60% | 54% |
Retention Improvement Drivers
- AI Copilot engagement increases driver satisfaction and earnings, reducing voluntary churn by 20-30%
- Subscription lock-in (Pro/Elite) creates switching costs — subscriber churn is 40% lower than free-tier
- Community features (leaderboard, challenges, streaks) build social bonds and habitual engagement
- Platform improvement: each cohort benefits from more features, better AI models, and larger network effects
Net Revenue Retention
Year 1 NRR105%
Year 2 NRR (target)115%
Year 3 NRR (target)125%+
NRR above 100% indicates expansion revenue from free-to-Pro upgrades, Pro-to-Elite upgrades, and increased ride volume per driver exceeds churn losses.
byryde.com Rider Economics
Rider Acquisition Channelbyryde.com (web + mobile PWA)
Rider CAC$8-12 (organic + referral)
Rider LTV (12-month)$420
Rider:Driver Ratio Target15:1 (industry standard)
Rider Retention (M6)65%
Rider FeaturesReal-time booking, GPS tracking, Stripe payments, trip sharing, 12-language support
Headcount Plan
Hiring plan tied directly to $8M Series A use of funds. Headcount ramps methodically aligned to market expansion milestones.
| Department | Today | M6 | M12 | M18 | Fully Loaded Cost |
|---|---|---|---|---|---|
| Engineering | 4 | 8 | 14 | 20 | $3.2M/yr |
| Product & Design | 1 | 2 | 3 | 4 | $0.6M/yr |
| Sales & Growth | 1 | 4 | 8 | 12 | $1.4M/yr |
| Driver Ops / Support | 0 | 3 | 8 | 15 | $0.9M/yr |
| Marketing | 1 | 2 | 3 | 4 | $0.5M/yr |
| Finance & Legal | 1 | 1 | 2 | 3 | $0.4M/yr |
| Executive Team | 2 | 3 | 4 | 4 | $0.8M/yr |
| Total Headcount | 10 | 23 | 42 | 62 | $7.8M/yr |
Key Hiring Principles
- Engineering-heavy in early stages (65% of team through M12) to maintain product velocity
- Driver Ops scales with market expansion — 1 ops manager per 2 cities
- Sales team deploys city-by-city with each new market launch
- Average fully-loaded cost per employee: $126K (blended across engineering, ops, and growth roles)
SaaS Metrics Dashboard
MRR Breakdown (Month 12 Exit)
Total MRR$450K
Commission MRR$333K (74%)
Subscription MRR (Pro)$75K (17%)
Subscription MRR (Elite)$25K (5%)
Instant Pay + Boosts MRR$17K (4%)
MRR Movement (Month 12)
New MRR+$52K
Expansion MRR (upgrades)+$8K
Contraction MRR-$3K
Churned MRR-$18K
Net New MRR+$39K
Churn & Retention Metrics
Logo Churn (Monthly)5.0% (Y1 avg) declining to 3.0% (Y3)
Revenue Churn (Monthly)3.8% (Y1 avg) declining to 2.1% (Y3)
Net Revenue Retention (Annual)105% (Y1) -> 125%+ (Y3)
Subscriber Churn vs Free60% lower churn rate for paid subscribers
Growth Efficiency Metrics
CAC Payback Period1.4 months (blended)
Burn Multiple0.83x (Y1) — efficient growth
Magic Number1.2x (good sales efficiency)
Rule of 40 Score41 (Y2) -> 55+ (Y3)
Monthly Burn Rate (Y1 avg)$375K
Cash Runway Post-Series A18+ months
Revenue Per Employee (M18)$87K ARR per head
Cash Runway Waterfall
Quarter-by-quarter cash position showing the path from $8M Series A investment to cash flow positivity.
| Quarter | Starting Cash | Revenue | OpEx | Net Burn | Ending Cash |
|---|---|---|---|---|---|
| Q1 Y1 | $8.0M | $35K | ($850K) | ($815K) | $7.2M |
| Q2 Y1 | $7.2M | $240K | ($1.0M) | ($760K) | $6.4M |
| Q3 Y1 | $6.4M | $830K | ($1.3M) | ($470K) | $5.9M |
| Q4 Y1 | $5.9M | $1.4M | ($1.5M) | ($100K) | $5.8M |
| Q1 Y2 | $5.8M | $3.5M | ($2.2M) | +$1.3M | $7.1M |
| Q2 Y2 | $7.1M | $6.8M | ($3.5M) | +$3.3M | $10.4M |
| Q3 Y2 | $10.4M | $11.2M | ($5.0M) | +$6.2M | $16.6M |
| Q4 Y2 | $16.6M | $14.0M | ($6.5M) | +$7.5M | $24.1M |
Cash Position Summary
Total Series A Invested$8.0M
Peak Cash Burn QuarterQ3 Y1 ($470K net)
Cash Flow Positive QuarterQ1 Y2 (Month 15)
End of Year 2 Cash$24.1M (3x initial investment)
Series B Required?Optional — self-funding possible